The ultimate guide to toy retail display

Toy retail display solutions can help you increase sales volumes and profits through multiple merchandising benefits. Here’s our essential retail display guide for toy retailers!

Whether your business is dedicated to toy retail or offers a smaller toy range as part of your wider offering, attractive toy retail display solutions are an important element of maximising impulse appeal and sales.

What is retail display?

Retail display simply refers to the fittings and fixtures in your store that hold or promote products. Retail display is the means of merchandising or physically presenting products to customers for sale.

There are many retail display solutions to choose from! To name a few…

  • Shelving units

  • Freestanding display stands

  • Point-of-sale displays (at the sales counter) 

  • Counter-top displays

  • Bargain bins or containers

  • Gondola displays

  • Hanging racks or custom hanging displays

  • Window displays

  • Immersive, interactive and digital displays, including robotics, augmented & virtual reality

Retail display also incorporates signage, graphics and branding, plus sensory effects like lighting and sound.

How retail display stands and fittings are positioned together in a store creates your floor plan. Your floor plan has a big impact on attracting shoppers, how they navigate around your store, and how they make purchasing decisions.

Retail stores need display solutions that suit the available room dimensions, match the type of retail business, and reflect target audience characteristics.

What are the benefits of retail display?

With the convenience of online shopping and continued eCommerce growth, brick-and-mortar retailers are compelled to provide more unique and exciting experiential features through retail theatre.

Retail display is the primary method of achieving more stimulating retail experiences, maintaining or growing footfall while also improving the average basket size and value.

The benefits of retail display go far beyond just improving sales. A well-designed and executed retail display can also improve customer engagement, enhance brand identity, and create a memorable shopping experience that keeps customers coming back.

Showcase your products attractively and compellingly and you can capture the attention of customers and encourage them to explore your store further. Creative and innovative displays can also tell a story or evoke emotions, helping customers to connect with your brand on a deeper level.

By creating an immersive and visually stimulating environment, you can make shopping feel like an adventure rather than a chore. This can lead to increased customer loyalty and advocacy, as customers are more likely to share their positive experiences with others. So if you want to stay competitive in the ever-evolving world of retail, it's essential to invest in retail display. With the right strategy and approach, you can create a truly unforgettable shopping experience.

Your goal is to create in-store attractions that improve customer experience and shoppability.

What can a well-designed retail display do for my store?

  • Create in-store attractions.

  • Enhance shopability with clearly displayed products in the right place.

  • Utilise display racks that allow higher product volumes while maintaining visibility and maximising floor space.

  • Create a clear direction of traffic flow around your store, allowing customers space to manoeuvre.

  • Increase the perceived value of products, allowing you to achieve better margins.

  • Increase browsing time, therefore increasing impulse purchasing and basket sizes.

  • Leverage cross-merchandising opportunities, showing related products together in one place, again increasing basket sizes.

To summarise, toy retail display should improve the customer experience and their connection with products, helping your business increase sales and maximise profits as a result.

Why should I optimize shelf layouts and stock levels?

How products are positioned using height, surrounding placements and allocated shelf facing has the power to influence shoppers' behaviour. These combined factors can improve shopability, increase browsing time, and better target specific customer segments. Shelf height is particularly important for targeting products at children vs. parents. 

In addition, your retail POS solutions can increase the stock volumes you can hold at any one time, important for receiving bulk discounts and reducing shipping costs. However, this must be traded off against optimal product display. There’s a balance to be struck between displays being full enough but not overcrowded.

Planagorms are a powerful tool to aid retailers in creating optimal store layouts, planning product placements and creating store maps for restocking.

How can signage and graphics boost my sales?

Retail display stands to benefit from promotional signage and graphics that draw attention to brands, themes, product selling points and offers. These help shoppers navigate the floor layout and displays, drawing their attention. 

Signage and graphics include a wide range of options, from pull-up banners, shelf talkers, posters, aisle signage, custom wraps and free-standing display branding to header cards and price label design.

Strategically incorporate colours, imagery and wording to add to your store's visual appeal, especially for toy retail where bright colours attract attention and help create a playful mood. For example, signage and graphics can help create masculine versus feminine-oriented areas, group together themed products or price points, and ensure shoppers are drawn to special offers or new feature products.

How can themed and seasonal displays influence my customers?

Pulling together themed and seasonal products into feature retail displays is a cross-merchandising technique to leverage excitement, novelty and impulse purchasing. Plan your seasonal calendar and stock purchasing ahead, and any big events your target customers will care about. Use signage, graphics, display stands and props to match your theme.

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The facts and figures - Don’t just take our word for it!

  • A 2020 retail display research study found that perfume products placed in display boxes showed a statistically significant increase in sales, ranging from 80% to 478% increases across 214 stores. 

  • The Once Upon a Toy store at Walt Disney World in Orlando removed miniature collectable figures from their boxes and put them in lowered open display units. Giving kids a bird’s-eye view of the toys resulted in sales rocketing from 40 to 900 units per week.

  • ‘Imaginative’ displays were found to increase shopper likelihood of purchasing by 48% for chocolate and increased ROI over standard displays by 53% for tissues. In addition, placing energy drinks in a tank display was shown to increase purchase intent due to higher arousal and inferred product benefits.

  • POPAI research showed that most shoppers make their purchase decisions at the point of purchase, with over 60% of purchases directly resulting from the effect of retail displays.

  • A 2014 research study found that visual merchandising displays altered the subconscious perceptions of consumers in terms of creating attention and desire to further examine the goods on offer.

After all that, here's how we can help...

Keycraft is a long-standing and trusted supplier of creative toy display stands and solutions. We offer branded display racks that complement our toy brands and boost your impulse sales.

Enquire now

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We inspire retailers to create magical shopping experiences that delight customers and boost sales. We believe that every retail space has the potential to be transformed into a wonderland of discovery and excitement, where customers can immerse themselves in a world of imagination and play.

Customise your toy display solution to influence customer behaviour, increase sales and create a wow-factor shopping environment in your retail space.

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