The Toy People

Supporting leading retailers with impulse pocket money toys and creative point of sale solutions that really work. Also, the home of Living Nature, the animal lovers favourite toy collection.

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We have created a diverse range of pocket money toys that have a proven history of high profit and quick sell-through, alongside a premium range of eco-friendly animal soft toys that are fast becoming the gift of choice for the animal lover. This has been complemented through creative display solutions that have greatly increased sales for many retail store and tourist attractions across the globe.

Proudly working with

We work with a range of retailers in multiple business areas including tourism, retail and commerce.

Our Partners

We partner with the leading retailers of the world to understand their needs and provide a tailored solution that helps them achieve a retail space that connects with their visitors to generate sales.

Case Studies

We partner with many retailers from a variety of sectors by tailoring our products and display solutions to maximise profit and entice their customer base with high quality and on trend toys.

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The Toy People

We're industry leaders in pocket money and impulse toys, and our ever-growing team of experts is at the forefront of everything we do daily. Our teams consist of experts bursting with knowledge in their field, ready to help our customers achieve their goals. We are the toy people.

Meet The Team

About Us

Our ambition has grown, but our goal has remained the same — to help increase retailer profit through quality toys and expert insights. Since we began in 1974 so much has changed, but our people have enabled us to become whom we are today, supporting leading retailers with creative impulse pocket money toy solutions that really work.

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Careers

We're an innovative and creative bunch here at Keycraft. We focus on finding solutions that will reap benefits for our customers - large retail brands and smaller independant toy stores. If you would like to know more about us, please get in touch. Watch the video to learn what our new global HQ looks like! If you think you've got the WOW factor, send us your CV today.

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Latest News & Insights

Keeping abreast of innovative thinking and industry news gives us the competitive edge.

Why should retailers use seasonal events to increase footfall and profit?

Find out why small to medium retailers and family attractions should use seasonal events to increase footfall and profit.

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We've collated the top questions we get asked from retailers about Christmas grotto's, read the answers here.

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Learn how retail theatre can really drive your customers to purchase.