Meet the Inkerz!
Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

Perfect for adding a touch of extra fun to your merchandising displays. Enjoy a tactile adventure as you squeeze and squish, watching the mesmerising paint drops glide through your fingers.
Explore a variety of vibrant colours and let our branding and displays invite you into a sensory play adventure with Inkerz – where playfulness meets innovation! Ideal for art gallery gift shops or for adding a pop of colour to your displays, these colourful sensory toys are sure to delight.
5 reasons why Sensory Toys are important to early childhood development
Harnesses natural instincts
Children instinctively explore their world through their senses. From the very first moment they grasp something-be it a parent’s finger or a piece of food—they are absorbing vital information that shapes their cognitive, motor, and social-emotional skills. Sensory play harnesses these natural instincts, transforming them into powerful tools for learning and development. By engaging in sensory activities, we can significantly enhance children's growth and help them thrive in an ever-changing world.
Encourages Imagination and an understanding of the world around them
Children are instinctively drawn to novelty. When they encounter new textures, sounds, or visuals, their curiosity is sparked, leading them to ask thought-provoking questions like, “how does the paint move around the shape” or “What happens if I squeeze this toy harder?” This innate curiosity is not just a phase—it's the very foundation of scientific inquiry, mathematical reasoning, and creative thought. Nurturing this curiosity can inspire a lifelong love of learning and innovation.
Helps to make sense of a complex world
Many children, particularly those with ADHD, autism, or sensory processing challenges, often experience overwhelming sensations in their environments. Sensory toys serve as a vital resource, providing a safe and controlled space for them to explore and engage with new experiences without the risk of becoming overloaded. By using these toys, children can significantly enhance their self-regulation and emotional resilience, paving the way for better overall development and well-being.
Supports Language and Communication
When kids play with new sensory toys, they often try to describe what they are feeling, seeing, or hearing. This is a great way for them to build their vocabulary and improve their language skills! Parents and caregivers can get involved too by asking open-ended questions like, "How does it feel when you squish that ball?" This kind of conversation helps children express their thoughts more clearly and turns playtime into a fun learning experience!
5 Engages all of the senses
Sensory toys are incredibly helpful tools for young kids, offering them fun opportunities to explore and discover their world through hands-on activities. By engaging their senses—like touch, sight, and sound—these toys not only boost cognitive and motor skills but also create a solid foundation for future learning.
Helping kids manage their emotions; activities like squeezing, sorting, or spinning sensory items can calm nerves and improve focus - a must-have in any child's playtime routine! Sensory toys are fantastic for promoting cognitive development because they engage multiple senses that foster problem-solving, critical thinking, and memory skills.
For example, textured puzzles challenge kids to recognize patterns and make connections, empowering them to enhance their abilities. As they play with these engaging toys, children learn to process information and understand cause-and-effect relationships, setting the stage for a love of learning that lasts a lifetime. Additionally, sensory toys are great for developing motor skills and hand-eye coordination. Fun items like squeezable sensory toys - such as our Inkerz Toys or fidget toys give kids a chance to practice grasping, holding, and manipulating objects. These playful actions help strengthen fine motor skills and improve physical coordination.
Finally, sensory toys can have a calming effect for little ones who may feel overwhelmed, helping them manage their emotions and build resilience. By supporting both independence and teamwork, sensory toys play an important role in a child's overall development, helping them become well-rounded and confident individuals!
Why we LOVE our new Inkerz Sensory Toys
Our amazing Inkerz Sensory Toys harass all of the above developmental sensory factors as well as being bright, bold and original - each Inkerz design has been designed in-house by our expert team and is exclusively available at Keycraft. We love the mesmerising way the paint drips through the toy’s shape and its fun giftable quality.
Experts in Impulse Purchasing
We’ve been turning low-value products into high-profit sales for 50 years, we know what makes customers tick and offer a holistic consultancy service to ensure you succeed. We specialise in building engaging customer experiences that positively impact your bottom-line results.
We are proud to introduce our newest pocket money sensory toy collection Inkerz and can’t wait for you to join us in launching this exciting new collection. If you'd like to become a stockist or have any questions regarding our Inkerz collection we’d love to hear from you. Contact us today!
Love the collection and want to place an order now - visit our full Inkerz toy collection
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Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

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Keycraft launch drive to onboard resellers of soft toy brand
Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Meet the Inkerz!
Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.

Meet the LITTLES! Our newest additions to Living Nature
Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!