Keycraft launch drive to onboard resellers of soft toy brand

What is Living Nature?

Created in 1975 by Keycraft, Living Nature is a premium brand of beautifully crafted and realistically detailed soft toy animals which has stood the test of time. Loved by children, parents and grandparents from every corner of the globe, the brand continues to delight retailers and consumers with its enduring appeal, high-impact POS display solutions and attractive product selection.

Living Nature is the perfect gift for anyone who loves animals. Our thoughtfully designed animal soft toys not only bring joy and comfort to animal lovers around the world but also share with them some of nature’s amazing wildlife secrets.

Every Living Nature toy is handcrafted and features a hang tag packed with facts about the animal, such as; behaviour, habitat and food.

Why is Living Nature the perfect choice for retailers?

Give your customers an eco-friendly option

Created in 1975 by Keycraft, Living Nature is a premium brand of beautifully crafted and realistically detailed soft toy animals which has stood the test of time. Loved by children, parents and grandparents from every corner of the globe, the brand continues to delight retailers and consumers with its enduring appeal, high-impact POS display solutions and attractive product selection.

Living Nature is the perfect gift for anyone who loves animals. Our thoughtfully designed animal soft toys not only bring joy and comfort to animal lovers around the world but also share with them some of nature’s amazing wildlife secrets.

Every Living Nature toy is handcrafted and features a hang tag packed with facts about the animal, such as; behaviour, habitat and food.

Gain momentum from our investment

We are investing heavily in the Living Nature brand for the long term. Consumer demand for the brand is rising rapidly due to our heavyweight advertising campaigns and partnerships with many omnichannel retailers.

• A fast-growing active audience on social media.

• 6 figure investment over the next 12 months.

How can Living Nature help attract new customers to my shop or online business?

Present your customers with the perfect match

Living Nature has a core range of popular animal themes, such as; woodland, pets, safari, jungle, farm, prehistoric and more. Within each category, shoppers will find a delightful array of soft toy animals perfect for a wide selection of occasions from birthdays, to Christmas, Easter, Valentines Day or just to show someone they care.

The Living Nature soft toy collection welcomes new additions twice yearly, which often capitalises on popular or trending animals.

Marketing promotions toolkit – a free library

Keycraft supplies a marketing toolbox for self-service marketing enablement. This can be quickly engaged and allows our retailers to access professional imagery, pricing/packing data, product descriptions and social media support.

POS solutions for high-impact display in store

Creating experiences in-store is another important piece of what we do. We supply attractive and branded points of sale and decor that portray the brand and influence purchase behaviour with impulse buying.

What if plush hasn’t sold well for my retail or eCommerce store in the past?

If you have experienced poor performance with plush traditionally, we would like to get an understanding of what you have tried and why you feel you have experienced limited results. 

We have customers that have been taken by surprise with Living Nature in the online market. It is often thought that plush needs to be handled to be bought, however, Living Nature has seen exponential growth online due to its beautiful imagery and heavy digital advertising campaign.

Case study 1:  A very recently developed website that only has 3.9% returning customers has seen great success with selling Living Nature.  From July until December 2020 they received 3,700 orders at an average order value of £31.60. 

Case study 2: Living Nature is an integral part of a well-established partnership with the Joules “Friends of Joules” program.

• 20+ SKUs listed.

• 50+ orders shipped daily.

• Drop-shipped by Living Nature directly to the consumer.

Regardless of the scale of your business, Living Nature is a brand which can help you see dividends, quickly. Contact us today so we can help you build a winning strategy for your retail or online business with Living Nature soft toys.