Why every toy store needs a plush toy collection

Did you Know?

The market demand for plush toys is skyrocketing, with global market value of around £10 billion in 2023, this loveable trend is predicted to grow by 7.5% each year reaching nearly £14 billion by the end of 2025. This predicted growth is driven mainly by the power of the ‘Kidult’, - toys are no longer just for children.

Millennials and Gen Z are embracing the nostalgic expression that plush toys bring and using them to relieve stress and provide comfort. Our Living Nature collection is designed with luxury in mind, meaning that these fun plush toys can create instagram worthy home decor touches around the home, their versatility makes them appealing as comfort items, gifts or even fun home decor accents and are purposefully designed to appeal to a wide range of ages to ensure the collection is always relevant. 

Meet our Bestseller!

Our Highland Cow plush has continued to be one of our biggest sellers, this majestic collection is loved by all ages - whether as a cuddly new best friend or fun piece of home decor, our highland cow shows no signs of slowing down in popularity and perfectly aligned to the kidult trend. 

Affectionately known as a Heilan’ Coo in Scotland, our luxurious highland cow plush collection will capture the hearts of your customers. Inspired by the rustic breed of cattle found on the Scottish Islands and the Outer Hebrides, this farm animal plush boasts a luxurious reddish-brown shaggy coat, gracefully curved pointed horns and a trendy fringe.

With our headquarters based in Scotland we love that one of our top sellers is an iconic symbol of Scotland. Embrace the spirit of Scotland with our beautiful Highland cow collection

The Rise of Social Media 

Kidults across the globe passionately share their interests on social media, and this phenomenon offers valuable insights into the underlying psychology of kidulting. Social media creates a dynamic environment where kidults feel empowered to express their passions while receiving positive reinforcement through likes, comments, and shares. 

This kind of social validation is not just gratifying; it triggers a release of dopamine in the brain, enhancing feelings of joy and connection. It cultivates a vibrant sense of community that bridges generational gaps within families, bringing people together over shared interests.

The term "kidult" has its roots in the 1950s, describing adults who engage with children's media and products.

Today, kidults represent a significant 28% of all global toy sales, highlighting the growing influence of this demographic.

The Transformative Purpose of Plush Toys:

1. Emotional Comfort:

Plush toys offer a vital source of security and comfort, particularly during bedtime or in unfamiliar environments, helping children feel safe and at ease. 

2. Imaginative Play:

Children utilize plush toys to craft their own stories and adventures, igniting their creativity and imagination in ways that develop essential cognitive skills. 

3. Companionship:

These soft companions play a crucial role in nurturing social and emotional skills, allowing children to practice empathy, communication, and friendship in a safe context.

 4. Sentimental Value:

 As time passes, many plush toys evolve into cherished keepsakes, carrying deep sentimental value that can resonate well into adulthood, serving as a reminder of treasured childhood memories.

5 Highland Cow Fun Facts!

It’s no secret that we adore all things Scottish at Keycraft so we’ve put today some fun facts on why we think Highland Cows are amazing!

1. Highland cows are renowned for their resilience and their capacity to endure challenging climate conditions, their large horns enable them to search through snow and dense vegetation for food, and their thick, double-layered coat keeps them warm in subfreezing weather.

2. Highland Cows are one of the oldest cattle breeds on record, raised by Scottish clans for their beef and hides, they also have a long life span often living up to 20 years. 

3. Highland Cows are well known for their mild and docile temperament despite their rough exterior, known to be wonderful mother’s who fiercely protect their calves.

4. Low Maintenance: Highland cattle are relatively low-maintenance, as they are good foragers and don’t require intensive farming.

5. Highland Cows are so beloved and easily recognizable is their striking appearance. These majestic creatures have long, shaggy coats that vary from red, to black, to  yellow. One of their most notable features is an impressive pair of long, curved horns, regal and distinctive, as well as their long bangs.

Whether snuggled up during chilly nights or displayed as decorative accents, these plushies bring joy to both children and adults alike. Their soft fur and endearing features make them almost as cute as their real-life counterparts, providing a delightful touch of Scottish history to any setting. So get ready to embrace the coziness and charm of Highland Cow Stuffed Animals for a cuddle-worthy experience that rivals the real thing.