Meet the LITTLES! Our newest additions to Living Nature

Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

Posted: 26th February 2025
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Meet the LITTLES! Our newest additions to Living Nature

Meet the LITTLES!

From charming plush keyrings and playful snap bands to pocket-sized dress-up animals, each toy is crafted with meticulous attention to detail, ensuring that every small toy brings a BIG smile.

Perfectly priced for impulse buys, these delightful and collectable toys fit right in the palm of your hand, making them the ultimate pocket-money treat!

Meet our LITTLE Buddies—the tiniest members of our Living Nature family! Each character is thoughtfully crafted with charming details, bringing the magic of soft toys right into the palm of your hand. Made for collecting, they deliver BIG smiles to kids and grown-ups alike.

An old favourite re-imagined 

This adorable collection even includes a tiny version of our bestselling Highland Cow plush. Affectionately known as a Heilan’ Coo in Scotland, these adorable wholesale LITTLE Living Nature plush toys are inspired by the rustic breed of cattle found on the Scottish Islands and the Outer Hebrides, this farm animal plush boasts a luxurious reddish-brown, black or cream shaggy coat, gracefully curved pointed horns, and a trendy fringe. Our Highland Cow LITTLE wholesale toy collection features everyone's favourite Scottish Icon in the classic colours of Brown, Black or Cream - pick your favourite or collect them all!


Introducing LITTLE Living Nature Clips! These playful plush keyring clips add a dash of fun to bags, backpacks, or keys, making them the perfect on-the-go companion for every adventure. With a charming range of characters, they bring a touch of personality wherever they go!

Get ready for a cuteness overload with our LITTLE Living Nature wholesale fruit plush keyring clips. Perfect for adding a touch of fun to a bag or set of keys these plush keyring clips will make an irresistible impulse addition to your stores. Our Fruit LITTLE Living Nature wholesale keyring collection features the cutest LITTLE Living Nature fruit including peach, watermelon, apple, banana, pineapple and strawberry, designed to be collectable, these cute keyrings will add a touch of fun to your stores this summer.

Our LITTLE Living Nature Bands are here! Inspired by the classic ‘90s snap bands, these colourful, collectable bracelets bring a nostalgic twist for parents and an exciting trend for kids. With adorable animal and unicorn designs, they’re sure to grab attention and bring smiles all around.

Wrap these adorable plush snap bracelets around your wrist with a quick tap or create a chain of snap bracelets by interlocking them together.

LITTLE Living Nature Snugglies! These supersoft, huggable friends are available in a wide range of characters, from safari animals to magical unicorns. There’s a cosy companion for everyone, making them a must-have cuddle buddy!

 You’ll find all our best selling designs in an adorable mini form, including unicorns, pets, plus safari and farm animals. Your customers won’t be able to resist!

Discover the LITTLE Living Nature Play collection— plushies with personality! These cuddly companions come dressed in charming, removable hoods, ready for hours of imaginative play. Perfect for LITTLE hands, they help develop hand-eye coordination and inspire endless pretend play.

Available in popular animal designs and adorable fantasy designs, including everyone’s favourite unicorn, these adorable toys are too cute to resist and have been designed to become the ultimate impulse purchase in your store. 

Why we love the LITTLES!

LITTLE Living Nature toys are compact, collectable, and crafted with quality in mind. Each toy is perfectly sized for LITTLE hands and ideal as an affordable, pocket-money treat. These mini companions are ready for on-the-go fun, featuring trendy designs and built from durable materials.

And of course, no Keycraft toy collection would be complete without a thoughtfully designed display solution.

All our LITTLE Living Nature soft toys arrive in colourful display boxes. Easy to unwrap and ready to place directly onto your POS. With complimentary colourways, these boxes add a vibrant touch to your shelves, helping you to create eye-catching displays effortlessly.

The new LITTLE Living Nature Display Stand is designed for easy restocking and effortless browsing, it features 24 pockets at varying heights, perfect for shoppers of all ages. 

Its compact design showcases a wider range of toys, ensuring more customers find their favourite! With convenient wheels for mobility, you can easily reposition it to attract shoppers wherever needed. Crafted from sustainable plywood, this display creates an eye-catching showcase that draws customers in. Elevate the shopping experience, encourage impulse buys, and maximise sales potential—all in a LITTLE footprint.

Why you should be stocking pocket money toys

Parents know all about the pressure of pester power. Over 40% of parents say that pester power regularly gets the better of them, and many parents will purchase Fast-Moving Consumer Goods (FMCG) requested by their children.

Child-driven purchases can come from the desire to make the shopping experience a positive one for everyone, reducing tantrums and in-store stress for parents. However, the new generation of families also proactively prefers to give children more say in purchasing decisions. That’s why appealing to both children and parents is key to improving toy retail success.

Our thoughtfully designed pocket money toy collection has been designed to appeal to both parents and children. Find out why introducing a pocket toy selection in your shop can increase profits, whether it’s a brick-and-mortar or online store, there are several compelling reasons to do so. It doesn’t need to be a large toy selection to deliver results. Global news - Keycraft

Experts in Impulse Purchasing

We’ve been turning low-value products into high-profit sales for 50 years, we know what makes customers tick and offer a holistic consultancy service to ensure you succeed. We specialise in building engaging customer experiences that positively impact your bottom-line results. 

We are proud to introduce our newest pocket money collection LITTLE Living Nature and can’t wait for you to join us in launching this exciting new collection. If you'd like to become a stockist or have any questions regarding our LITTLE collection we’d love to hear from you. Contact us today!

Love the collection and want to place an order now - visit our full LITTLE toy collection

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Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Meet the LITTLES! Our newest additions to Living Nature

Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

50 years of Play

We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.

Keycraft launch drive to onboard resellers of soft toy brand

Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?

Meet the LITTLES! Our newest additions to Living Nature

Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!

50 years of Play

We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.