Find the perfect gifting product with Living Nature

Living Nature™ is Keycraft’s premium range of animal soft toys. Created in 2008, this best-selling brand continues to grow and evolve with today’s consumer preferences. We take inspiration from animals all over the world to bring these realistic and lovable characters to life. Made with soft-touch fabrics and beautiful craftsmanship, they stand the test of time with their enduring quality and appeal. They’ve become treasured friends and memories for many families, charming children and adults throughout generations.

Here are the top 10 reasons to introduce or expand the range of Living Nature soft toys in your stores or website!

1. Quality made

Living Nature toys are a premium product range made with quality and durability in mind. We use soft-feel fabrics that can stand the test of time and enjoy countless fun adventures.

2. A consistent seller

Classic animal soft toys sell well in any season, appealing to children and adults. And as we have experienced at Keycraft, they deliver exponential growth!

3. Vast selection

The huge range and wide appeal of our soft toy animals attract boys, girls and adults with varying interests, such as dinosaurs, pets, farm animals or exotic wildlife.

4. Ideal gifts

Whether you have a toy store, a department store or a garden centre, Living Nature soft toys sell well as gifts. They complement any seasonal period or celebratory occasion perfectly, making popular gifts for birthdays, new babies, get well soon, festive seasons, valentines, Father's and Mother's Day. Who can resist a cuddly polar bear in winter, or cute rabbits and chicks for Easter?

5. Trendy & collectable

New animals are introduced every 6 months, allowing you to cater to popular trends and create collectable ranges that customers can keep adding to. In 2024, some instant hits we introduced were the Black and White French Bulldog, the Mallard Duckling and the Brown Labradoodle Dog

6. Educational

Living Nature toys feature fun yet educational hang tags which detail animal behaviours, diet and habitat. This appeals to parents who want to provide children with as many easy learning opportunities as possible.

7. Eco-friendly, Naturli

We’re proud of Living Nature’s eco-friendly credentials, which consumers also increasingly care about. To help protect the planet and animal habitats, the entire range uses our Naturli stuffing, made from recycled plastic containers that would otherwise end up in landfill and oceans. Products come with a Naturli bright green, leaf-shaped hangtag, detailing the number of plastic bottles used to make them.

8. Matching display stands

Our eye-catching range of branded displays make it easy for you to display the animals to full effect. This reinforces the quality and appeal of the Living Nature brand, drawing more customer attention and helping you boost in-store sales.

9. Multiple price points

You can appeal to more customers thanks to multiple price points. From large-sized animals to palm-sized babies and SMOLS, there’s something for every budget. And importantly, there’s also room for you to make a healthy mark up too!

10. Easy to market online

Soft toys are a popular search item, and their cuteness appeal works well for website and product imagery. Given that more people than ever have been purchasing online due to the lockdowns and reduced comfort in-store, they make an ideal Ecommerce range. We’ve even got an online media kit to help you.

Have we piqued your interest? Learn more about why Living Nature soft toys could be the perfect match for your retail store.