Why stocking filler toys are a great win for retailers

With autumn now here and the Christmas season tantalisingly close, it’s time to secure stock and get organized before festive demand gets into full swing!

 Retail research suggests we’ll see demand for gifts start earlier than usual, with less price sensitivity. It helps that families are especially keen to make up for the restrictions of last year that dampened celebrations.

Stocking fillers are an ideal means of tempting shoppers and bumping up sales from October onwards. Keycraft has a great selection of wholesale pocket money toys in stock that are ideal.

Here’s 5 reasons why stocking fillers toys are a great win for retailers!:

1. Pocket money toys appeal to all budgets

When the price point is low but the novelty value and kid-appeal is high, your sales volumes won’t disappoint. Families on all budgets will be able to afford and enjoy pocket money toys, meaning your toy stock will appeal to the widest range of demographics possible.

2. Encourages small incremental purchases

Small items with matching price points are easy to pick up, offering shoppers impulsive satisfaction with less cost inhibition or restriction. The result is an increased average basket size and a positive customer experience. When this retailer introduced a range of our pocket money toys, they increased sales by 220%!

3. Small items are easy to store and display

Small and light pocket money toys are free from bulky packaging and make life easy when it comes to handling, stockroom or warehouse storage and in-store displays. They help you make the most of in-store floor space to maximize return for available space, and lend themselves well to space-efficient display solutions like end-of-shelf and spinner stands.

4. Low-cost stock with quick turnover, especially at Christmas

You don’t need to make a large investment in wholesale pocket money toy stock, and it’s one of the fastest shifting product categories. Kids are the perfect demographic for selling high volumes of novelty items. Their enjoyment is also the natural focus of Christmas, accounting for most gifts received within a household.

5. Pocket money toys aren’t just for Christmas

If your stock doesn’t completely sell during the festive period, the great thing is that you can incorporate it into your non-seasonal displays afterwards. There’s no limit to the shelf life!

The wholesale toy partner of choice

Keycraft has got everything you need to make the Christmas season a great success. From popular wholesale toys in stock, speedy delivery times with low carriage costs, product-complementing display stands, in-store signage design and retail experts on hand to provide advice.

There’s a reason we’re one of the most popular toy distributors, and the long-term partner of choice for many well-known toy retailers internationally!

Get in touch with our friendly team today, or request our Product Guide.