News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…
How to make your Santa's Grotto a success with Keycraft
Discover how partnering with Keycraft will ensure your Christmas Grotto is a success.
How do you display premium vs. pocket money toys to sell more?
Optimise your store layout to influence buyer behaviour and maximize sales for both premium and pocket money toys!
Know your customers!
Realise the potential of impulse purchasing as a platform for increasing profit, by fully understanding your customers.
Why Living Nature soft toy sales are thriving
The latest updates from Keycraft's beloved soft toy animal brand
Top 7 Tips for Retailers to Drive Impulse Sales on Black Friday
Black Friday is nearly here, and we've got nearly 50 years of expertise to help toy retailers make it a success!
5 ways to boost impulse toy sales
Learn how you can drive more impulse sales of toys and gifts to increase profits in your retail store.
Why you should prepare for your 2024 Christmas Grotto now
If you haven't already begun preparations for your 2024 Christmas grotto, then get your organizational hat on - it's time to start planning.
Christmas Grotto: Plan for the 7 most common problems
You can't stop problems from happening, but you can be prepared for them if they do!
Retailers Guide: How to run a Christmas grotto
Discover Keycraft's essential tips for retailers on setting up and running a Christmas grotto in store.
Why parent appeal is a big seller
By understanding the complex thinking that switches on these reasons to buy, you can select ranges that make your space pay.