News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…
50 years of Play
We’re turning 50! For half a century, we’ve been sparking imaginations and spreading joy through our toys. Join the celebrate - subscribe to our newsletters and visit our website for exciting surprises and competitions.
Meet the LITTLES! Our newest additions to Living Nature
Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!
Meet the Inkerz!
Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.