News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…
Meet the Inkerz!
Explore the sensory experience of paint without the mess! These irresistible sensory toys have a unique mix of paint drips which have been safely sealed within the toy.
Meet the LITTLES! Our newest additions to Living Nature
Small Toys Big Smiles We’ve been hard at work expanding our bestselling Living Nature collection to bring you our cutest range yet!
Why every toy store needs a plush toy collection
The plush toy trend is predicted to grow by 7.5% each year reaching nearly £14 billion by the end of 2025. This predicted growth is driven mainly by the power of the ‘Kidult’, - toys are no longer just for children.
How to prepare your store for the spookiest season!
Are you ready to make this Halloween your most successful yet? Discover how to curate your products in a spook-tacular way