News & Insights
Keeping abreast of innovative thinking and industry news gives us the competitive edge. Here are some interesting finds we’d like to share…
Why every toy store needs a plush toy collection
The plush toy trend is predicted to grow by 7.5% each year reaching nearly £14 billion by the end of 2025. This predicted growth is driven mainly by the power of the ‘Kidult’, - toys are no longer just for children.
5 Christmas marketing tips to fuel your toy campaigns
Get our top marketing tips for record-breaking toy sales this Christmas!
Keycraft launch drive to onboard resellers of soft toy brand
Keycraft is looking for both retail or online resellers interested in boosting sales by partnering with premium soft toy brand Living Nature – could you be the perfect partner?